Every product needs a story, as does every brand. The product's origin. The creators' ideals. Or a unique experience. These stories provide value.
Consumers are looking to share narratives as a way to express their knowledge, identity, status, and connections. As the DNA of viral marketing, these stories help people connect more deeply with a brand, a product, and others around them.
To read the full, original article click on this link: IDEO: Good Stories Make Good Brands. Here's 4 Tips and 7 Examples | Co.Design
