This weekend I had the opportunity to spend a day at a program lead by Peter Senge - author of the Fifth Discipline - and expert on systemic change. A key part of his presentation was about the importance of looking at the WHOLE SYSTEM. This concept of the WHOLE SYSTEM is important to keep in mind as we invest time in Market Mining.
Market Mining is a methodical process of comparing and contrasting what you and your organization does with what others do. In the “old days” this was often challenging as it would be difficult to gain access to the spec sheets and offer details of competitors, customers and suppliers. Today, with the internet it’s painless.
To read the full, original article click on this link: Market Mine your WHOLE SYSTEM for Big ideas | Eureka! Ranch
Author: Doug Hall
