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Innovation Perspectives - Decide to be DifferentEvery firm has the capacity to innovate, so what’s often lacking has to do with strategy and vision. To be an “innovative” company means being willing to be different – to upset the structure of competition in an industry. So, one of the first things a non-innovative company must do is to decide to be different – to become a leader and a pioneer rather than a follower. To become proactive rather than reactive. As we like to say, the firm must leave the “safety of sameness”.

Next, once the decision has been made at the executive levels to embrace innovation, someone must communicate or define clear innovation goals or strategies. This can be as simple as defining a major problem to solve or opportunity to address. Innovators need clear targets, and those targets need to align to important corporate strategies.

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Author: Jeffrey Phillips