As you know, most PowerPoint presentations are boring and ineffective. Here’s why. We create them not to convey crucial information, but rather to help us ease our uncomfortableness with public speaking. I’m convinced this is true. We use PPT like a magician uses a lovely assistant — to misdirect the attention of the audience.
As a result, most slide decks are:
- Simply speech outlines. We encourage the audience to follow along by reading the screen rather than looking and listening to us. What could be more deadly?
- Jammed with much too much information, presented poorly. Your audience must decide whether to digest the slide or listen to the speaker — impossible to do both.
- Choreographed to bullet point style. Bullet points have no rhythm, no tempo, no liveliness — and neither do presentations that rely on them.
To read the full, original article click on this link: The Steve Jobs Simplicity Test for PowerPoint Presentations | The View from Harvard Business | BNET
Author: Sean Silverthorne