Coral Springs, FL (PRWEB) January 4, 2010 -- According to the authors of the forthcoming book, Robert’s Rules of Innovation™ (ISBN # 978-0470596999, John Wiley & Sons), the number one New Year’s resolution for savvy business leaders should be implementation of a sustainable culture of innovation -- despite the steady drumbeat of negative economic news.
The authors assert that accelerated innovation is a key to maintaining corporate health into the new year and beyond, as well as helping secure the U.S.’s place in the global economic order. “Although it’s understandable to be wary of failure in such a financially uncertain time, this is exactly the worst type of environment to shy away from aggressive innovation efforts and their inherent risks,” said Robert Brands, author of the book, with Martin Kleinman.