Economic development executives from 11 large Canadian cities across
the country agreed today to create a new unified brand called
ConsiderCanada.ca after meeting this week in Quebec City with 22 members
of the Canadian Trade Commissioner Service from Foreign Affairs and
International Trade Canada.
The new branding recognizes the dominant role of urban economies and
will be used to attract trade and investment opportunities around the
world. According to members of “C-11”, Canada’s large cities represent
more than 50 per cent of Canada’s economic activity. Similarly, the
globe’s top 25 mega-cities, including Beijing, Mumbai and Mexico City,
account for more than half of the world’s wealth, while the top 40
mega-regions account for 66 per cent of all economic activity and about
85 per cent of technological and scientific innovation, according to the
United Nations’ biannual State of World Cities report.