(Giffi, Vice Chairman, Deloitte LLP) - CEOs around the world say that
the U.S. is no longer the most competitive location for manufacturing,
says Deloitte. Working with the Council on Competitiveness, we are
concluding a multi-year survey on global competitiveness in
manufacturing to learn how CEOs and other senior leaders view
manufacturing industry competitiveness around the world. While we won't
have the final survey results until the spring, and more CEOs are
responding each day, our work has already revealed findings that should
cause us all to pause, take stock, and formulate a new path forward.
While this type of research will continue throughout the year, including a number of face-to-face discussions with senior manufacturing executives around the world, I can already outline several characteristics that I believe will be inherent to the leading manufacturing organizations of the future. Chief among these are:
- Global Orientation: Successful, sustainable manufacturers will be global, even if they never manufacture products outside their home nation. They will open their business processes to benefit from collaboration with partners around the world. They will pursue their markets and their customers in every corner of the world.
- Innovators and Champions of "the New": Innovation of products, processes, services, and sales will be the most important competitive differentiator of leading manufacturers around the world. The development of new products and services for new markets, as well as new products for existing customers, will be a recurring theme for best-in-class performers.
- Intersection Conductors: Innovation will occur at the intersection of ideas (intellectual capital), investment (financial capital), talent (human capital) and infrastructure (physical capital) -- and winners will outpace their rivals developing and deploying their capital through superior leadership, collaboration and technology diffusion, as well as product and service commercialization capabilities.