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Freelance creative 2021 09 03 06 37 52 utc

Amid the relentless pursuit of creativity, it may be time to reconsider how we define it.

“The worst enemy of creativity,” said Sylvia Plath, “is self-doubt.” To the celebrated American poet and novelist, ideas and inspiration would flow for those who have the “guts to do it” and “imagination to improvise.” Plath might well raise an eyebrow at how creativity is now dissected, promoted, and obsessed over around the world. Countless studies have been conducted about instilling and nurturing creativity in everyone from schoolchildren to business executives. An entire genre of “creativity” self-improvement books has flourished over the last decades.