Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

George Lucas, the film-maker behind such hits as the Star Wars and Indiana Jones franchises, shared some uplifting thoughts on artistic passion and technological invention at the World Business Forum in New York on October 6. Tracing his career to its beginnings, he modestly said that it was the pursuit of art, not profit or invention, which fueled the many innovations he can be credited for, from early movie-merchandise strategies to the realistic computer-generated effects pioneered by Lucasfilm and featured in movies such as Jurassic Park.

Art is about communicating emotion via technology, he said. So it fuels creative thinking not only in terms of content, but also execution. It’s been the case since early cave paintings and Michelangelo’s Sistine Chapel frescoes. To achieve stunning effects, an artist often needs to push the boundaries of current technologies, and then discover a new way of doing things. And that very artistic process can lead to tech that can be highly monetized; in other words, innovation.


George Lucas says art drives innovation