Personal branding is not a new concept, but it’s something small business owners and marketers have to pay attention to now and certainly through 2010. Your brand is your clear differentiator and your competitive advantage. It’s also the first impression you have with potential customers and the source of attachment you create with your current customers.
Over the past few years, we’ve seen personal branding become more and more important because of the pressure of the economy and through the rise and acceptance of social media technologies for both business and personal use.
Original Article: Personal Branding Trends For 2010 | Small Business Trends