Can you say "branding?" There. I knew ya could. As my little girl grows up and gets interested in television and "brands" that appeal to her, I can't help but think of those of my own early childhood. The brand she is exposed to the most is Sesame Street: It started with her diapers, moved into plush animals, and has manifested into a full-blown television love, fueled by the show's release of a "Best of..." of its first 40 years on the air.
For me, Sesame Street existed right alongside one of the most revered figures in television history: Fred Rogers. I haven't gotten Ms. Emma Belle any Mr. Rogers' Neighborhood DVDs lined up yet, primarily because there's very little available. (There's a petition circulating with almost 2,000 signatures to get the DVDs released.) However, I have caught some episodes in re-run. And I've been giving a lot of thought to the lessons Mr. Rogers handed down to a young Samuel Earl all those years ago.
To read the full, original article click on this link: 5 Marketing Lessons From Mr. Rogers | Fast Company
Author: Sam Ford
