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Ministry of Supply launched in June 2012 to immediate fanfare- garnering 4,000 customers and selling 6,000 dress shirts in our first month. At the time, one of our co-founders, Kit Hickey, described the company as, “an adolescent trapped in a baby’s body, and we had to learn how to sprint before we could learn how to walk.”
Fast-forward one year, and today our company is the proud parent of four beautiful products, with a fifth on the way. The ATLAS performance dress sock is the most technologically advanced and sustainable product we have released to date. Its Kickstarter campaign, that ended recently, raised twice its goal in only 24 hours. So how does the game change between the first and fifth child of a company? Kit wrote an article for Forbes a few months ago entitled “5 Lessons From Managing Our Startup’s Rapid Growth.” Since seven seems like a lucky number, I want to talk about the “7 Lessons for Sustaining Our Startup’s Rapid Growth”
Image Courtesy of renjith krishnan / FreeDigitalPhotos.net