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Founded by Rich Bendis

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Ever since the JOBS Act was signed into law last year, there has been much ado about why angels, venture capitalists and private equity firms will love/hate/be indifferent to the new financing vehicle, crowdfunding. In April 2012, we launched our equity crowdfunding platform focused exclusively on the consumer products and retail industries. While we are still in the early innings of what we hope will be a very long game, I have interacted with countless angels and VCs over the last 18 months, and I spent seven years as a private equity investor before that. As a result, I have gained an appreciation for how each type of investor really views crowdfunding, and it is different from how pundits outside of the industry think they view crowdfunding.

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To read the original article: Crowdfunding- Why Angels, Venture Capitalists And Private Equity Investors All May Benefit - Forbes