Who inspires your team?
Who develops the ideas, promotes an environment that fosters creative camaraderie, nourishes esprit de corps -- and steers the organization toward greatness?
In short, who is your Chief Innovation Officer?
Every organization that grows by creating new products or services or aspires to out-class the competition needs a Chief Innovation Officer, or CIO.
In Robert's Rules of Innovation, "Inspiration" is the first and most important of the 10 imperatives. Inspiration drives everything else -- from ideation to new product development to risk-taking itself.
Yet the selection of the CIO, and the definition of his or her tasks in seeing that these challenges are skillfully mastered, can make the difference between innovative success and failure.