A great quote found Roger von Oech’s book, ““A Whack on the Side of the Head” reads as follows…
“Discovery consists of looking at the same thing as everyone else
and thinking something different.
The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi.
You’ve probably heard the expression, “There is no such thing as a new idea.” Discovery suggests, rather, that there are new ways to look at things.
But, how do you look at something different?
One method I recommend is to “SCAMPER.”