Imagine us, deciding to start a software company, without any experience, resources, or a golden idea. I told this story at LeanCoffeeTO a few weeks back, and since it was well-received, I'd like to share it with you here.
For the sake of this article, let's say the objective of a startup is to build a piece of software that can make a lot of money, or attract a lot of users. And let's also assume that building a piece of software that can accomplish these goals needs significant time and energy to slip into profitability. Finding a way to sustain the company until that time arrives is just a reality of doing business, and that sustenance comes in many forms. I believe this is the defining question for any startup, and the answer you choose will influence the startup you build.