Saying “yes” is truly bred into our culture of embracing life with both arms, seeking opportunities and overachieving.
But we’ve only got 24 hours each day, and entrepreneurs -- and anyone who is driven and success-minded -- aren’t exactly reeling with free time. “The ability to communicate ‘no’ really reflects that you are in the driver’s seat of your own life,” says Vanessa M. Patrick, an associate professor of marketing at the C.T. Bauer College of Business at the University of Houston. “It gives you a sense of empowerment.”