The Key To Entrepreneurial Success: Common Sense

Common sense — also known as street smarts, experience, know-how, etc — might just be the key factor in whether you will succeed as an entrepreneur. While there is a lot to be said about education, sometimes the best route is just to be there and learn it hands on.

According to Reliable Plant, Groupon founder Andrew Mason is a good example of how common sense can lead to a successful business. As a teenager he sold bagels to his neighbors. When he noticed that candy was a better seller, he made the switch. The intelligence he demonstrated by adjusting his business to fit the needs of his neighborhood is being recognized by new research as the central lesson that all business owners need to succeed.