I know, I know. You’ve already consumed enough “Top Whatever ” lists of 2010 to provide a lifetime bout of indigestion. Stay with me. What I’ve compiled here isn’t a list of milestones, mega-trends or movers and shakers from the past year. It is, however, a short and sweet mash-up of innovative stories that managed to cut through the clutter and capture my imagination. Food for thought as we head into 2011? Only one way to find out…
Pink Snails Invade Miami Beach
How do you raise awareness about the importance of recycling? If you’re the REgeneration Art Project, you build giant snails made from recycled plastic, paint them pink and display them in public places like Miami Beach. Here’s what Gloria Porcella, co-owner of Galleria Ca’ d’Oro, which backed the project had to say about the significance of the snails in a recent Miami Herald article:
“We run and we work too much, and the snail is one of the slowest animals on earth. The concept is the snail wants us to think about ourselves and they want to teach us something. We run, run, run but what are we reaching? What are our goals? We are destroying our planet.”
To read the full, original article click on this link: Innovation Found in Unlikely Places - AdVoice: SAP - RUN BETTER - Forbes
Author: Tim Clark@SAP
