2010 was a big year for BNET: In addition to completely redesigning the website, we launched Business Owners, a brand new section on BNET aimed at helping you start and run better businesses. Here you’ll find everything from the best business gadgets you need to the secrets of starting up a business in under a year. And lots in between. Speaking of which, have you seen our library of small business videos? In case you missed them, we’ve rounded up our favorites from the year.
1. Why Great Products Don’t Need Marketing
So far, veteran entrepreneur John Scharffenberger has two huge successes to his name: the wine company Scharffenberger Cellars and Scharffen Berger Chocolate Maker, which he sold to Hershey ’s in 2005. Now he’s at it again, this time trying to take tofu gourmet. He explains in this video why he’s never worried much about marketing and branding, and why you shouldn’t either.
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Author: Lindsay Blakely