The inspiration for the title of this post came from a talk that my friend Kami Huyse, COO of Zoetica, gave to the PRSA – Digital Impact conference NYC in May 2010. While an amusement park like Sea World could measure success by coaster rides, you may have something different in mind for your business and the metrics of success you have. I was part of a panel measuring results: Guide to Google Analytics, Affiliate Metrics and more at the recent Affcon 2010 Summit with Wade Sisson and Brad Geddes. My discussion was on social media analytics, and I wanted to share some of my thoughts.
Jeremiah Owyang defined social analytics as “The practice of being able to understand customers and predict them using data from the social Web.” Shel Israel wrote in a post on Global Neighborhoods, “There is great danger in measuring the wrong things.”
To read the full, original article click on this link: Social Media Analytics: 6 Steps to Measuring What You Care About
Author: Shashi Bellamkonda
