Email Delivery is an often neglected aspect of email marketing. You will find many free and paid tools that will help you send an email. You can easily upload a CSV file with email addresses, create an html email and send it using a SMTP server or even your regular outlook program. There are many email service providers as well. However it’s one thing to send an email and quite another thing to get it delivered in the Inbox. So to continue with the series of articles on email marketing, in this article I want to focus on email delivery.
Email delivery rate is the percentage of emails that get delivered in the recipient’s inbox. It is possible that you have all clean email addresses, but only 95% of them reach your readers. The rest 5% are either dropped by the ISP or can land in the spam folders.
To read the full, original article click on this link: How To Ensure Email Delivery in Your Email Marketing Campaign
