Most leaders are interested in growing their businesses through innovation, but it's risky business: most innovation efforts fail. After years of helping to make innovation happen as chief communications officer at Steelcase and as a consultant, I have a point of view that I'm willing to bet on. Innovative ideas, initiatives, products, culture transformations, you name it, have little chance to succeed if they aren't enabled by smart communications. This includes communication within the core team, broadly in your organization, and with key stakeholders outside the organization, including your distribution channel partners, suppliers, journalists, investors and of course, existing and potential customers.
To read the full, original article click on this link: Eight Communication Traps That Foil Innovation - Georgia Everse - The Conversation - Harvard Business Review
Author: Georgia Everse
