The “Innovation for Associations” white paper proposes four barriers to innovation in associations: diffuse leadership, low tolerance for risk, unwillingness to commit resources and complex organizational structures. While these barriers certainly exist to varying degrees in most associations, they are not the real root causes of our community’s continuing struggle with innovation. Throughout my career working in and with associations, I have observed four other deep-seated obstacles that have rendered the phrase, “association innovation,” something of a contradiction in terms.
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