Don’t be “misled” by the engaging and conversational style of Action Trumps Everything
. Not only is it an enjoyable read, but lurking inside is also a profound idea: analysis and planning from the bench works when playing a well-known game. But when the rules, players, and even the goal posts are consistently shifting, you have no choice but to get out on the field way before you have all of the information you (think you) need, and in some cases, as the only way of generating any useful information at all. This uncertain world is near-ubiquitous for entrepreneurs, and so the authors base their thesis on their observations of what real-world entrepreneurs do, not the prevalent myths which lead the novice astray by emphasizing detailed planning and long term forecasting in intricate business plans. Experienced entrepreneurs know these plans are notoriously poor guides to action.
To read the full, original article click on this link: Action Trumps Everything: Review of a Must-Read Book - Daniel Isenberg - Leading an Entrepreneurial Revolution - Forbes
Author: Daniel Isenberg
