The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they aren’t impressed anymore, and fully expect the impossible to appear tomorrow.
They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.
To read the full, original article click on this link: Startup Professionals Musings: Startups are Media Companies Building a New Brand
Author: Martin Zwilling
