While many companies understand the importance of investing in innovation, they often fail to realize how managing intellectual property (IP) is essential to ensuring long-term success. To address this issue, Harvard Business School offers Intellectual Property and Business Strategy. Taught by world-renowned faculty from Harvard Business School and Harvard Law School, this Executive Education program helps you maximize the value of your firm’s IP investment.
As a previous program participant shared, “My firm invests in energy-related technologies, so IP is important to every one of our investments. The strategy-focused case studies put the learning into perspective, demonstrating that sometimes the most obvious approach is not the best one. You have to think through the problem from many angles to come up with a good strategy. Where is the profit going to be made? Where might margins deteriorate? Cases from other industries exposed me to new issues and approaches I would not naturally have thought of.”
Recognizing that IP is driving today’s technology-based economy, savvy companies are leveraging their intellectual property to differentiate products, protect margins, create barriers to entry, sustain first-mover advantage, and drive innovation.
To read the full, original article click on this link: How to maximize the value of your organization’s IP investment | VentureBeat
