I’ve been doing a lot of investor pitch preparation with clients recently and one area where companies are consistently weak is the “competition slide“.
Looking for some inspiration on improving these I came across a great analysis from Jason Cohen of Capital Factory in Austin. He identified two classes of competitive positioning flaws that showed up frequently in 150 pitches he reviewed:
1. Being dismissive of the competition or worse claiming to have no competitors
2. Defining your company by comparison with the competition
I’d add a third:
3. Misunderstanding what a sustainable competitive advantage is.
To read the full, original article click on this link: Who are the bad guys? « The RIC Blog
Author: Mark Zimmerman
