Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. Nor do they exist in the investors of early-stage companies.
The result is a lack of knowledge of the process and of sales people themselves.
My first startup was no different. I had never had any sales training so everything we did for the first couple of years was instinctual. While we did fine learning on the fly, it turned out that a lot of what we did was wrong. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time.
To read the full, original article click on this link: Improving Sales: The Excuse Departement is Closed | Both Sides of the Table
Author: Mark Suster
