Every entrepreneur dreams of that sweet spot in the life of their business when it will reach critical mass, and they can focus more on scaling it than finding another investment round, or pumping in more cash. The challenge is how to recognize the point where the business is self-sustaining and stable, rather than spinning out of control at the slightest glitch.
In fact, in the last decade, the whole concept of a business critical mass has been sent into a tailspin. It used to be simple – when your business became cash-flow positive, it had achieved critical mass. Then came the advent of social media companies like Facebook and Twitter that declared a critical mass with no revenue, counting on their user base of millions of people to get them market values in the billions of dollars.
To read the full, original article click on this link: Startup Professionals Musings: Components of Startup Critical Mass Have Changed
Author: Martin Zwilling
