As of today, there are 59,300 Google results for the exact search phrase “email vs. social media.” Apparently it’s a hot topic and some people have declared war. It appears that the social-media mavens are already claiming victory by stating that “email is dead.”
On the other hand, many (email-marketing vendors in particular) have come to email’s defense with a lot of data and pretty charts, claiming that email and social media are two peas in a pod and “we’re all in this together.” While I tend to agree with this idea, it’s important to tease out what’s really going on out there.
To read the full, original article click on this link: Social Marketing vs. Email Marketing: Is It War?
Author: Tyler Garns
