Let’s say you’ve decided to provide something tremendously fantastic for your customers, even though it meant great expense and hardship. It would be incontrovertible — you’d refuse to compromise on that one thing, even if it seems impossible to work out how to do it profitably.
It’s easy to identify companies who became wildly successful with this technique. Of course this is survivor bias at it’s finest; these examples don’t prove this is a great strategy, they just illustrate that it can work:
To read the full, original article click on this link: There’s no room for common sense in startups | VentureBeat
Author: Jason Cohen
