Vijay Govindarajan does not believe in failure, though he thinks your company should try it.
Govindarajan, a business professor, student of corporate innovation, and occasional sports buff, recently released his eighth book, a veritable how-to guide for CEOs and entrepreneurs titled The Other Side of Innovation: Solving the Execution Challenge.
As the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, Govindajaran has spent decades analyzing how companies make mistakes, grow, make more mistakes, and grow more. "You call it failure," he says. "I call it a knowledge-building exercise."
To read the full, original article click on this link: Q&A With Vijay Govindarajan, Author of The Other Side of Innovation
Author: Eric Markowitz
