Some people say “fake it ‘til you make it,” but I think that cliché has an unnecessary air of phoniness about it. Still, if you are starting up or running a small business, making your company look bigger and more established to the outside world can have dramatic results.
Mind you, I am in no way suggesting misrepresenting yourself or your company, nor advocating flash over substance. And I’m certainly not suggesting that you behave like a big, impersonal corporation. What I am saying is that image does matter, and you should cast your business in the best possible light. To me, the more fitting chestnut is “dress for success.”
To read the full, original article click on this link: 6 Ways to Make Your Small Business Look Bigger | BNET
Author: Michael Hess
