Saul Berman thinks the freemium business model pioneered by Silicon Valley startups is a lot of bunk.
But… he admits, it has also managed to totally disrupt all kinds of industries. And that should get every executive’s attention, he writes in his book “Not for Free: Revenue Models for a New World,” due out next week.
Berman is an IBM executive who leads a management consulting division that works primarily with huge corporations, so his book is mostly directed at folks working in big business. But Berman makes a point in his book that applies to companies of all sizes and, I think, especially to local businesses that are trying to compete with the big businesses next door.
To read the full, original article click on this link: Is Your Business Model Out of Date? | BNET
Author: Elise Craig
