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Even though I have seen many startups succeed, and many that failed, I still struggle with what really makes the difference. It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. But what does that really mean?

A while back I found some great business leadership insights in “The Secrets of Tuned In Leaders”, by Craig Stull, Phil Myers & David Meerman Scott. They did a series of interviews with CEOs to understand how technology companies create success, and why most fail. They found many similarities between the companies that are winning in the marketplace and those that are struggling.

But behind the scenes, seven critical success factors emerged. So pragmatic were these “secrets” that most of the CEOs treated them as nothing more significant than looking both ways before crossing the street. But we all know that looking both ways first can save your life.

To read the full, original article click on this link: Startup Professionals Musings: Seven Maxims That Have Led to Startup Success

Author: Martin Zwilling