I blogged last month on this page about the importance of commercialization in the green industry. Reliance on government subsidies can be dangerous, as subsidies inevitably run out. We have seen this in wind and solar. In the public sector, I have found that a good idea backed by good science, even in the abstract, is often enough to attract seed funding and legitimate consideration from, say, the U.S. Department of Energy. And rightly so -- after all, these types of organizations help private companies develop complex scientific abstractions into commercial concepts for the marketplace.
Unlike in government, however, it is difficult to actually sell green ideas on the open market when business applications have yet to be tested, even if they are backed by good science. Solar paint is a great example (and if you don't know what I'm talking about, there's a reason,) but even solar paint is starting to take a step closer to reality: its value is being communicated with increasing clarity to the marketplace.
To read the full, original article click on this link: David Milroy: To Make Green Attractive, Good Science Is Not the Only Key
Author:David Milroy
