I regularly get asked the question, “What really is the impact on my business of not ranking in the Top 10 in Google?” The truth is I have absolutely no idea. The reality is I guarantee the impact is significant enough for you to care.
In this post I’ve applied math to some well-known, published data about search engine usage and paid search. I then related it to a Page 1 versus a Page 2 organic search ranking.
The outcome demonstrates the foregone revenue for a particular business of being ranked on Page 2 rather than Page 1 in Google.
There are 4 billion Google searches performed every single day (ComScore.com, December 2009) which accounts for approximately 75% of all Internet searches. Of those searchers, 30% will click on the paid side of search (Google Adwords/PPC) while the other 70% will click on the organic side of search.
To read the full, original article click on this link: Impact on Revenue of Not Ranking In the Top 10 in Google « The RIC Blog
Author: Krista LaRiviere
