Laura Bennett had an idea. An actuary, Laura was aware that in the United Kingdom, almost 30 percent of pets have insurance to cover unexpected healthcare costs. In North America, the percentage is less than 1 percent. It seemed to be an unexplored market with the potential, so armed with a newly-minted MBA from The Wharton School of Business at the University of Pennsylvania, Laura and her business partner, Alex Krooglik, were determined to figure it out.
Eight years later, their company, Embrace Pet Insurance, has insured over 15,000 pets and created more than 20 jobs. More importantly, the company is still early in its growth; Laura and her partner project to break even mid-2011 and then, with further capital, they expect 70 percent annualized growth over the next four years.
To read the full, original article click on this link: Ray Leach: With Venture Capital Scarce, SBA Offers $2 Billion For Early-Stage And 'Underserved' Entrepreneurs
Author: Ray Leach
