Considering a change to your company’s logo? Tread carefully.
Earlier this year, Starbucks announced a dramatic change in its logo: No longer would the Starbucks name and the word “coffee” appear in the logo. Instead the mermaid image would increase in size.
The reaction from Starbucks fans was fierce and swift. As Reuters reported:
“Who’s the bonehead in your marketing department that removed the world-famous name of Starbucks Coffee from your new logo? This gold card user isn’t impressed!” wrote one customer who identified herself as MimiKatz.
To read the full, original article click on this link: It's Almost NEVER A Good Idea To Change Your Company's Logo
Author: Ira Kalb
