IF you have a smartphone, you probably have apps on it to check the news, play games, help with shopping or further a hobby like travel or bird-watching. But chances are that you don’t yet have Bubblegum — a new app that lets you instantly dress up cellphone photos, tinting them in sepia or adding neon blue highlights, for instance, and then share the results on Facebook.
That’s because Bubblegum is an app for a nascent market: people whose smartphones have the new Windows Phone 7 software inside. The phones have been on the market for only a few months in the United States. (Four models, including the Samsung Focus, the HTC Surround and the LG Quantum, are each $100 at the Microsoft Store.)
To read the full, original article click on this link: Microsoft’s Effort to Build Apps and Reward Engineers - NYTimes.com
Author: ANNE EISENBERG
