I’m seeing a renewed appreciation of culture and values in business these days. Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities, where people relate to and expect to interact with businesses and products they like. They drive the market, rather than the other way around.
Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “Built on Values.” She would assert, and I agree, that you need to get it right the first time, because first impressions are critical, and changing your values and culture in the eyes of customers and employees is extremely difficult.
To read the full, original article click on this link: Startup Professionals Musings: Six Key Principles to Set Your Startup Culture
Author: Martin Zwilling
