Last night I did my annual "fireside chat" with the InSITE Fellows followed by beers at a local bar. This has become a tradition and one that I enjoy very much. We ended up at Amity Hall where we drank beer, hung out, watched the Knicks do a late game fade against Orlando, and talked a bit of shop. Nishta asked me how to get to her email read. We had some fun with that and turned it into an experiment (yes, she automatically got into my priority inbox) and then a test. I'll let her tell the story:
I mentioned something and he said, “send me an email”. I instantaneously and quite unconsciously replied, “oh come on, you don’t check your emails.” And he said, “I do”. After 2 mins of back and forth, he took out his (Android) and showed me his inbox — sorry, his priority inbox. He said, “see that email, now thats a nice subject, I will check it.” “But what if my email gets stuck in your regular inbox?” was my immediate question? “Then, nothing can happen. So you need to at least make it to my priority inbox, can you?” “I will find a subject interesting enough for you then” He smiled and said, “lets try”. I did and both of my emails eventually showed in his prioirity inbox few mins later!
To read the full, original article click on this link: A VC: How To Get Your Emails Read
Author: Fred Wilson
