When she was growing up, Ella Bitton had two heroes. One was her father, Paul, who set up his own bathroom and kitchen design company. The other was Richard Branson. "I do love Richard Branson," she says with a dreamy sigh. "But seeing my dad do it all from scratch – he was my real inspiration."
Ella is 20 years old, petite and professional in appearance: her hair is glossy and blow-dried, her outfit neatly accessorised. She is studying for a business management degree at King's College London and talks animatedly with one eye constantly on her iPhone, checking it for Twitter updates or text messages.
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Author: Elizabeth Day