What kind of genius creates a product and brand that is so strong and so powerful that people will wait outside the handful of retail outlets that distribute the product, even though …
* The product has some technical features which are less desirable than the alternative?
* It has basic functions that actually cause developers and design firms to design around them?
* Hackers break into the device so that desperate customers from certain wireless providers can use it?
* It has an audience that’s so loyal they will beg and plead with their cell phone carriers for access to the exclusive device?
To read the full, original article click on this link: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
Author: Ivana Taylor
