Henry Blodget’s Business Insider network of news blogs revealed yesterday that their 2010 revenues were $4.8m and they made a small profit. Their revenues came from advertising on their sites and a conference that they ran. Most were from advertising.
I’ve been saying for a long time that their model of free news supported by ads and conferences/other brand extensions is the way forward for news in the digital age and it is great to see another company making it work. There is a lot of handwringing from traditional newspaper businesses who are losing money and don’t want to embrace/can’t embrace a future where content is free and their businesses need to be much smaller, but that shouldn’t obscure the fact that companies like Business Insider are delivering a high quality news product and making the economics work.
To read the full, original article click on this link: Business Insider announces results – shows small(er) news companies are the future « The Equity Kicker
Author: Nic Brisbourne
