What if someone sold socks that didn’t match? In his new book Disrupt, Luke Williams, a veteran of frog design, talks about how that offbeat question was the impetus for the launch of Little Miss Matched, a company whose purposely mismatched socks proved surprisingly popular with young girls. It’s one of a number of examples Williams cites of new business innovations that began with what he calls “a disruptive hypothesis.” Another better-known one is Netflix, whose business model provided an answer to the question, What if a video rental company didn’t charge late fees?
It’s interesting that when you deconstruct stories of innovation, you find that many of them start with a question--often one that could be considered provocative, naïve, or maybe even a little crazy. In my own research into the design world, I found that breakthroughs ranging from the OXO potato peeler to the Cheetah prosthetic foot could be traced back to someone, somewhere, asking “What if…?”
To read the full, original article click on this link: Big Innovations Question the Status Quo. How Do You Ask the Right Questions? | Co.Design
Author: Warren Berger
