You’re a technology entrepreneur—more power to you. You’ve built a great product that solves a real problem—congratulations. Unfortunately, that’s only half the battle. Maybe even less than half. Now you have to make the world believe in you and your product.
That’s the part of entrepreneurship that many innovators and startup founders aren’t prepared for. They’re far more comfortable whiteboarding and coding and QA-testing than pitching and persuading. Xconomy is a startup too—our code just happens to be human-readable—and I know how long it took me to come up with a brief, compelling way to explain our company’s vision. At first, I bridled at the task; I’d been brought up to think that journalists don’t market, they report and write. Eventually I realized that it takes something extra to win over busy readers who already have many information sources to choose from. These days, everyone is a marketer—and why shouldn’t they be? Only a monopolist is spared from selling.
To read the full, original article click on this link: How to Enchant Your Way to Tech Success, Kawasaki Style | Xconomy
Author: Wade Roush
