It feels like we’re in a Golden Age of the web, led by consumer internet services and e-commerce. Just consider these stats: Facebook—over 600 million users. Twitter—25 billion tweets last year. Tumblr—1 billion page views a week. Zynga—100 million users on Cityville in just 6 weeks. We’re witnessing a generation of consumer web companies growing at an unprecedented rate in terms of both user adoption and revenue.
But here’s a little secret that’s gone unnoticed by most. It’s women. Female users are the unsung heroines behind the most engaging, fastest growing, and most valuable consumer internet and e-commerce companies. Especially when it comes to social and shopping, women rule the Internet.
Consider some more data. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men; mobile social network usage is 55% female according to Nielsen.
To read the full, original article click on this link: Why Women Rule The Internet
Author: Aileen Lee
