Business information analysts IBISWorld has compiled a list of several business sectors that are surviving and even thriving in the age of the internet, despite the doom-sayers.
“While many prophesied the death of cinema, human resources, travel agencies, postal services, and even department stores in the face of increased online competition, what we have actually seen is resourceful operators repositioning their offering in order to compete and flourish, “ said Robert Bryant, IBISWorld General Manager (Australia).
1. Cinema screens did not go blank
Cinema has found ways to thrive despite the threat of digital piracy. Some technological innovations were important to keep cinema competitive, like 3D, but the main difference, according to IBISWorld, is that cinemas have evolved to became a social destination, a place where people come to be together and not only to see movies. Costumer service also played a big role in the survival of cinema, by offering services like merchandising and online booking. This way, cinemas have distinguished themselves by providing an experience difficult to replicate at home.
To read the full, original article click on this link: Worried that your industry might soon become obsolete? Here are five that survived (and even thrived) in the age of the internet, despite the doom-sayers. - Anthill Magazine
Author: Diogo Mourato
